Cordaan is one of the largest healthcare organizations in Amsterdam, which aspires to lead the way in developing long-term care in the country’s capital. Among a team of creatives at in60seconds, we developed a new branding identity for their internal and external resources. Based off the new, visual identity, we created several products such as the online, interactive platform ‘Cordaan in beeld.’ The website embodies Cordaans core values, divided in 4 visual categories – such as ‘Quality’ and ‘Diversity’.